Sampled from 6 of Pacer Pedometer: Step Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C8CDC accent
#111111 text
Whether you’re just starting out or chasing big goals, wanting to get active or lose weight, Pacer’s insightful data, outdoor routes, and personalized plans help you move more, feel great, and stay on track—like your 24/7 walking buddy. Join over 12 million happy walkers and find motivation every step of the way. WHY YOU'LL LOVE PACER - Effortless Activity Tracking Tracks steps, flights climbed, calories burned, distance, and active time—whether your phone is in your hand, pocket, or bag. Syncs with Apple Health and Apple Watch for seamless data. - Motivation & Community Support Join walking groups, compete in friendly challenges, and share progress with friends and family in real time—no matter what phone they use. - Explore Outdoors with GPS Mapping Explore local gems—routes, trails, and parks. Record every walk, hike, run, or ride with precision maps. - Personalized Fit…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Pacer Pedometer: Step Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pacer Pedometer: Step Counter runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C8CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.