Sampled from 6 of ピザハット公式アプリ 宅配ピザのPizzaHut's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC0424 bg
#E02742
#E44C64 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
ピザハット公式の注文アプリが大幅リニューアルしました。 アプリ限定クーポンガチャやインターネット注文サービス、お得なキャンペーン情報、ご注文店舗検索をご利用いただけます。 ●デザイン一新でさらに使いやすく! ピザメニューの見やすさ、注文のしやすさを追求し、直ぐに選べて直ぐに食べれる、オンラインショップになりました ●ピザハットアプリはお得がいっぱい メルマガ会員限定でお得なクーポンを配布しています。 ●店舗を選んで今すぐ注文! 配達は住所、郵便番号、過去のご注文先から簡単に注文出来ます。皆でパーティーでも1人でじっくりでもピザハットが自慢の手仕込み生地の出来立てピザをお届けします。 お持ち帰りの場合でもGPSでの店舗検索がパワーアップし、今いる場所から一番近い店舗を探してすぐ注文して下さい。自慢の出来立てピザがお待ちしています。 ●推奨端末 iOS 14.0以降搭載端末 本アプリケーションは日本国内のみご利用が可能です。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are ピザハット公式アプリ 宅配ピザのPizzaHut's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ピザハット公式アプリ 宅配ピザのPizzaHut runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #DC0424) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E44C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.