Sampled from 6 of Abu Dhabi Taxi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4CCEC bg
#9EB3CF
#F4D494 accent
#111111 text
Abu Dhabi Taxi Booking App. Get a taxi in less than 10 mins. Abu Dhabi Taxi is a user friendly application that offers convenience to book a taxi in Abu Dhabi & Al Ain region of UAE from your current location, determined by the phone GPS. What’s more? Request: Book a taxi from the selected location by clicking Ride Now. Favorites: Bookmark your favorite addresses and experience accelerated access for your future taxi bookings. Booking Status: Added in app PUSH notification for all taxi bookings. And also an SMS notification to the registered local number. Track Taxi: Locate your taxi for confirmed taxi booking. Tracking available for current bookings and tracking available from the time of confirmation and track his movement towards you. Cancel booking: You can cancel the booking by calling the call center or from your app using cancel option. Feedback: We value your feedback. …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Abu Dhabi Taxi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Abu Dhabi Taxi runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #B4CCEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4D494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.