Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of MUJI アプリ - 無印良品's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECDCBC bg
#CFC1A5
#7C041C accent
#111111 text
- #1RTT é
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 2 words on average (longest 2).
Screenshots
Icon palette
About this app
このアプリについて いままでよりも、もっとお得で便利に。「MUJI アプリ」がスタートしました。 【基本機能】 ◎お買い物でポイントがたまる、つかえる。 無印良品の会員プログラムは、「MUJI GOOD PROGRAM」にリニューアルされました。 無印良品メンバーになると、お店やオンラインのお買い物でいつでも100円につき1ポイントがたまります。 たまったポイントは、1ポイント1円として、翌日以降のお買い物などに使えます。 ◎メンバー優待やクーポンでお得に 「無印良品メンバー」限定のクーポンや特典をご用意。 ご優待価格で商品が購入できるなど、お得な情報をアプリにお届けします。 ◎オンラインでもお店でも、お買いものが便利に アプリでは、商品や店舗の検索、お店の商品在庫の確認が手元でできます。 また、アプリからオンラインでのお買い物も可能。24時間いつでも、豊富な品揃えやサイズからご注文いただけます。 オンラインで注文してお店で受け取れるサービスも便利。好きな時に受け取れて、送料がかかりません。 ◎暮しに役立つ読み物や便利なお知らせ…
App details
What you can learn from MUJI アプリ - 無印良品
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are MUJI アプリ - 無印良品's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MUJI アプリ - 無印良品 runs a light set with one background colour (#ECDCBC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.