Sampled from 5 of イオンお買物's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E434AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
イオンお買物アプリがもっと便利に使いやすくなります 《イオンお買物アプリ会員特典》 ◆特典1:クーポン あなたのためのクーポンをわかりやすく表示!おトクなクーポンが配信されます! ◆特典2:見つける あなたにオススメの商品を一覧でご紹介します! ◆特典3:買うかもリスト お買物前にクーポンや商品をチェックしリストを作りましょう! ◆特典4:スタンプカード 対象商品を購入時、「クーポン・会員コード」を提示するとスタンプがたまります! たまったスタンプは、購入金額に応じてクーポンのプレゼントや割引特典が受けられます! ※スタンプカードの詳しいご利用方法は、お買物アプリWEBサイトをご確認ください ◆特典5:チラシ お買物の前にお気に入り登録している店舗のチラシをすぐに確認できます! ◆特典6:キャンペーン クーポンが当たる抽選会に参加できます! ※キャンペーン実施は不定期であり、内容も予告なく変更する場合がございます ◆北海道・東北・九州・沖縄県ではご利用いただけません。 ◆簡単登録…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are イオンお買物's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: イオンお買物 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E434AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.