Screenshot style breakdown
Sampled from 3 of GOGO Connect's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#3C4C7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Scooter Connection: The scooter connects with the mobile app through Bluetooth pairing, The Bluetooth connection status is displayed on the home screen. Password Setup: When user forgets the password, it can be recovered by email/cellphone number. There will be a verification code following the password reset method. Controls: The app can control the gear level, light switch, scooter self-check, atmosphere light switch, start mode selection, cruise function, and other smart functions. Error Report: When scooter fails, the app can display the failure fault, as well as the recommended procedure for the fault. Display: Display the remaining battery power, cruising range, current speed, current total mileage, scooter lock and unlock etc. Driver moving data Display the ranking of all drivers’ mileages, specified by the time (Day/Week/Year) Display scooter’s moving data Display daily summar…
App details
What you can learn from GOGO Connect
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are GOGO Connect's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GOGO Connect runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C4C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.