Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Vertical Discounts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4B4B4 bg
#9E9E9E
#94CC3C accent
#111111 text
Screenshots
Icon palette
About this app
Get amazing local deals & discounts right from your phone….just show and save. No more dealing with plastic discount cards or bulky coupon books. Vertical Discounts brings you over 350,000 local deals at the touch of a button with the simplicity and convenience of an optimized mobile app. From coupons to cash back, get the best deals on restaurants, car washes, oil changes, shopping, entertainment, and hotels. Top reasons to use Vertical Discounts Over 850,000 hotel deals and cashback offers. Save an average of 20% compared to other OTAs like Expedia and Orbitz Over 350,000 local deals, which means more ways to save and more often. Private membership means better coupons and discounts
App details
What you can learn from Vertical Discounts
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Vertical Discounts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vertical Discounts runs a light set with one background colour (#B4B4B4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94CC3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.