Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Witchery Fashions's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C5C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
YOUR SHORTCUT TO STYLE. Inspired by local and international runways, the Witchery App brings the latest in women’s fashion straight to your device. A leader in 24/7 style, Witchery is a proudly Australian fashion brand that unites a love of iconic design with a contemporary view on sophisticated style. Never miss a new collection, with push notifications that keep you up-to-date with the latest drops and app-only exclusive products and offers. Discover loyalty in your pocket with easy rewards, loyalty tracking, exciting and exclusive offers that increase as you rise up the ranks from bronze, to silver and gold. This includes vouchers to spend in-store, free shipping and so much more. Offering a new way to shop women’s fashion, use the barcode scanner as you browse in-store to easily see product details, styling tips and customer reviews. Renowned for trend-led, quality women’s clot…
App details
What you can learn from Witchery Fashions
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Witchery Fashions's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Witchery Fashions runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C5C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.