Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of AppsOnAir's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5C8CFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
AppsOnAir is your solution to invite in-house teams or clients or anyone you want to share app releases with. Upload your IPA file for iOS and simply submit. AppsOnAir comes with a mobile app to see all releases directly on your phone and instantly send notifications about a new app release or use a custom link to share your apps. Protect your build with links that are password protected or share them publicly. You can also assign permissions and set a password to generate a private link for each app. All the versions of the build uploaded and deployed are preserved and you can roll back to a previous version and restore it instantly. Additionally, keep track of all the basic stats like releases, uploads, and downloads and check how many users have downloaded your builds. With AppsOnAir you can empower your app testing and beta distribution timely and accurately.
App details
What you can learn from AppsOnAir
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are AppsOnAir's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AppsOnAir runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C8CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.