Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Pollo Pepe's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C2C bg
#EE3B49
#DCA484 accent
#FFFFFF text
Screenshots
Icon palette
About this app
¿Sabías que todos tus Pepedidos podrían darte 5% de cashback en Pepesos? Además, cada semana podrás aprovechar promos hechas a la medida de tu antojo. ¡No dejes para mañana lo que puedes ahorrar hoy! A través de esta app tendrás acceso a PepeClub, el programa de lealtad más sabroso diseñado para Pepefans. Activa tu membresía gratis. • 5% de cashback en Pepesos. Es como si te pagáramos por comer sabroso. • Bono de bienvenida al registrarte. Sólo porque nos da mucho gusto conocerte. • Peperegalo por tu cumpleaños. Nosotros sí nos acordaremos de tu cumple todos los años. • Promos y cupones esPepeciales cada semana. Pretextos para verte más seguido, chismear, y de paso, comer sabroso sin salirte de tu presupuesto. *Aplican restricciones.
App details
What you can learn from Pollo Pepe
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Pollo Pepe's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pollo Pepe runs a dark set with one background colour (#EC1C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCA484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.