Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of IMR's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#8C644C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
IMRs app är en förmån för dig som är anställd på ett företag som samarbetar med IMR. Appen fungerar som ett verktyg för att du enkelt ska nå dina mål och uppnå din fulla potential. Registrera aktiviteter, hitta en ny favoritövning, följ din personliga utveckling och känn hur ditt välmående ökar under tiden. Om du fastnar, tappar motivation eller bara vill uppdatera din plan kan du när som helst kontakta din hälsocoach. Huvudfunktioner: TIDSBOKNING Om du har ett möte planerat hittar du tid och plats i appen. Behöver du ändra tid? Ingen fara, det gör du enkelt här! DIGITALA MÖTEN Dina digitala möten sker i appen så se till att ladda ner den inför ditt första möte. HÄLSOPLAN Ditt mål, dina aktiviteter och dina rekommenderade recept och övningar hittar du under fliken ”Hälsocoachning". UTFORSKA Ont i ryggen? Redo att prova en ny frukost? Eller kanske i behov av en enkel övning för di…
App details
What you can learn from IMR
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are IMR's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IMR runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.