Sampled from 6 of Crispy Chicken Jo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC2444 accent
#111111 text
Crispy Chicken is a fast food restaurant chain serving fried chicken & Chicken Sandwiches. The company Hamburg International Restaurants Co. is headquartered in Amman, Jordan. The first restaurant was established in 2009 in Amman, JORDAN under the name of CRISPY CHICKEN. Franchising started in 2016 in Abu Dhabi, currently, 13 Stores are fully operated to serve our customers and we are still expanding in Jordan and regionally. We strive to achieve the optimum utilization of QUALITY of Product & Service, PRICE & TIME, our business model is based on maximizing value for money, and we strive to delight our customers and to serve the best fresh Chicken quality we can, all Crispy Chicken staff strongly believes in our slogan The finest Chicken in Town and our Teams are committed to do their utmost effort to achieve our objectives. Crispy Chicken provides fresh foods, big portions, good se…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Crispy Chicken Jo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Crispy Chicken Jo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC2444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.