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Screenshot style breakdown
Sampled from 3 of Pixel Pals Widget Pet Game's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#749CFC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Pixel Pals is an incredible app for customizing your Home Screen and Lock Screen, as well as Live Activities, allowing you to place adorable pets called Pixel Pals that you can customize and enjoy as you swipe through your apps or unlock your phone, making each interaction just that much happier! They're beautiful pixel art renditions of animals, a nostalgic art style that's really delightful to take in. Pixel Pals includes a variety of animals for you to customize and enjoy: - Dog (named Rupert) - Cat (named Hugo) - Hedgehog (named Chortley) - Fox (named Finnegan) - Axolotl (named Mochi) - Otter (named Nugget) - Bat (named Fu-Fu) - Parrot (named Kiwi) - Tiger (named Herbert) - Platypus (named Penny) - Panda (named Poe) - Raccoon (named Oliver) - Butterfly (named Freya) - T-Rex (named Rory) - Bunny (named Thumper) - Red Panda (named Bao) - Pet Rock (named Dwayne) - Penguin (named Bub…
App details
What you can learn from Pixel Pals Widget Pet Game
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Pixel Pals Widget Pet Game's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pixel Pals Widget Pet Game runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #749CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.