Screenshot style breakdown
Sampled from 6 of Dev Utils's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC6404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Dev Utils is the ultimate toolkit for mobile developers. With features designed to streamline your workflow and increase productivity, Dev Utils is the essential companion for building amazing mobile apps. Stay Up-to-Date with the Latest Releases and Betas - Get notified about the latest betas and full releases of Apple's operating systems (iOS, iPadOS, watchOS, and tvOS) and Xcode. - Easily check release notes for the latest Xcode. See the macOS requirements and view included SDKs for iOS, macOS, watchOS, and tvOS. - Stay informed with the latest developer news and important information about App Store Connect, TestFlight, and more. Ensure Your App is Accessible to All Users - Compare system fonts and colors with adjustable sizing and dark mode support. Get Device Information Quickly and Easily - Check which versions of Apple's operating systems (iOS, iPadOS, watchOS, and tvOS) a…
App details
What you can learn from Dev Utils
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Dev Utils's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dev Utils runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.