Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 2 of SW Maps's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#047CFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
SW Maps is a free GIS and mobile mapping app for collecting, presenting and sharing geographic information. Whether you are conducting a full scale GNSS survey with high precision instruments, need to collect large amount of location based data using nothing but your phone, or just need to view a few shapefiles with labels over a background map on the go, SW Maps has it all covered. Record points, lines, polygons and even photos and have them displayed over your choice of background map, and attach custom attribute data to any feature. Attribute types include text, numbers, an option from a predefined set of choices, photos, audio clips and videos. Conduct high accuracy GPS surveys using external RTK capable receivers over Bluetooth LE. Draw features on the map by adding markers, and measure distance and area. Reuse the layers and attributes of a previous project for another survey…
App details
What you can learn from SW Maps
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are SW Maps's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SW Maps runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.