Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of BC Ferries's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#548CB4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Introducing a new travel resource for planning and booking personal ferry travel. Book sailings, manage your trips, and check schedules and current conditions in a flash with the BC Ferries app. HOMEPAGE DASHBOARD Your personalized home screen features an at-a-glance view of your upcoming bookings, travel preferences, deals and offers and more. TRAVEL PREFERENCES Get quick access to schedules, current conditions and a faster booking experience on your frequently travelled routes by setting up travel preferences. Give your travel preferences nicknames, set departure and arrival terminals and add passenger and vehicle details on bookable routes. BOOK AND MANAGE YOUR FERRY TRAVEL Make your booking experience easier with personalized travel preferences. Quickly jump to the next available sailing with the new Express book feature, and change or cancel existing bookings on-the-go. …
App details
What you can learn from BC Ferries
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are BC Ferries's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BC Ferries runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #548CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.