Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Merkury Smart's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64A49C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Use this app with the Merkury Indoor Smart Camera, Merkury Outdoor Smart Camera, Merkury Auto-Follow Smart Camera, Merkury Smart Color Bulb, Merkury Smart Plug, Merkury Smart LED Strip Merkury Smart Doorbell Camera, Merkury Smart Wi-Fi Floodlight Camera, and Merkury Smart Wi-Fi Outlet Extender. Use this app to: -Watch Live HD Streaming: Quickly access your camera’s live video to see what is happening at a glance. Monitor your home or business to get peace of mind when you are away. Get notified when motion is detected. Set up Rules to automatically record and save events right when they happen. -Look Back at Activity: Review recorded HD videos and photos to see what you missed. Download and share important video clips to let others know what happened. -Do-It-Yourself Simplicity: Expand your view by adding multiple cameras to a single account. Securely access cameras across multiple …
App details
What you can learn from Merkury Smart
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Merkury Smart's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Merkury Smart runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64A49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.