Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Pepe's's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C41C2C bg
#CC3B49
#FCE404 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Why choose the Pepe’s App: We're thrilled to introduce our latest Pepe’s App update, designed to make your Pepe's journey even more pepe’licious. Here's why you should choose the Pepe’s App. 10% Off Your First Order: Embark on your Pepe’s journey with a warm welcome first order discount! It's our way of saying thank you for choosing us. 25% Off Loyalty Reward: Keep the flavour journey going! After 6 qualifying Pepe’s App orders, you’ll unlock a 25% off voucher as our way of saying thanks for your loyalty and love for Pepe’s. The Chance To Win Fantastic Prizes with EVERY Order: EVERY* time you order and pay you get the chance to win fantastic prizes. £1000’s of prizes to be won every month. If you don’t win you are automatically entered into a monthly prize draw, so an additional chance to win with Pepe's. Pepe’s eGift Cards: Share the taste of Pepe’s with other Pepe’s fans! Perfect fo…
App details
What you can learn from Pepe's
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Pepe's's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pepe's runs a dark set with one background colour (#C41C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.