Screenshot style breakdown
Sampled from 5 of ScanCoin: identify & check's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#B4744C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Introducing ScanCoin - a cutting-edge mobile application that simplifies the lives of coin collectors worldwide. Utilizing AI-driven image recognition technology, ScanCoin can identify over 200,000 species of coins within seconds. All you need to do is take a picture of your coin or upload an image from your phone's gallery, and let ScanCoin do the rest. The application's vast database offers comprehensive details on each coin, such as its name, country of origin, year of issue, coin populations, and more. But there's more to ScanCoin than just identification. The app also features a coin grading tool and provides reference prices for each coin, allowing users to make informed decisions regarding their coin's value. With this feature, users can buy, sell, or trade their coins confidently. Furthermore, ScanCoin enables users to store their coin collections directly within the appl…
App details
What you can learn from ScanCoin: identify & check
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ScanCoin: identify & check's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ScanCoin: identify & check runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B4744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.