Screenshot style breakdown
Sampled from 5 of CellarTracker: #1 Wine Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4DC bg
#C8C8C1
#9C3444 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
CellarTracker is the top-rated wine app with 4.9 of 5 stars, over 13.6 million wine ratings and reviews, and over 8.8 million users globally, collectively tracking $21 billion of wine and millions of personal memories captured over the last 20 years. CellarTracker is the most current, accurate, and comprehensive wine database globally with over 5 million unique wines to explore, 1000 + new wines added each day, and over 193 million bottles tracked by members. Featured in leading publications globally including the New York Times, Guardian, Wall Street Journal, CNBC, Robb Report, CNN, Financial Times, Decanter, Fox Business and more. CellarTracker empowers millions of people around the world to discover and experience wines they love. If you’ve ever wondered what wine to pick from a restaurant wine list, have a small collection at home, or are a long-time wine enthusiast with a $10 …
App details
What you can learn from CellarTracker: #1 Wine Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are CellarTracker: #1 Wine Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CellarTracker: #1 Wine Tracker runs a light set with one background colour (#E4E4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C3444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.