Sampled from 4 of Rastreamento de Encomendas's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C1464 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 4.8 words on average (longest 6), mostly ALL CAPS.
Fique tranquilo: suas encomendas sempre sob controle. Rastreie encomendas dos Correios, Shopee, AliExpress e transportadoras internacionais em um só lugar. Acompanhe seu pedido em tempo real e receba notificações automáticas a cada atualização. Rastreio Correios e internacional Acompanhe seu pacote desde a postagem até a entrega: Correios Brasil Encomendas internacionais Compras da China Diversas transportadoras Rastrear pedido em tempo real Veja todas as atualizações: Postado Em trânsito Chegada na alfândega Saiu para entrega Código de rastreio simples Digite o código e acompanhe facilmente: Histórico completo Status atualizado Localização do pacote Notificações automáticas Receba alertas sempre que houver mudança no seu pedido. Nunca mais perca uma atualização importante. Tudo em um só lugar Interface simples e rápida Acompanhe vários pedidos Totalmente gratuito Rastrear en…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Rastreamento de Encomendas's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rastreamento de Encomendas runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C1464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.