Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Lively - Period Tracker, Cycle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#444434 bg
#5E5E50
#FC9C1C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Meet Lively Cycle, the premier app for aligning with your cycle to enhance every day. Personalised daily tips are tailored to your menstrual phase and hormone levels, empowering you to navigate each day with confidence and ease. Lively® Cycle app offers guidance on nutrition, sports, and self-care, ensuring you feel supported and nurtured throughout your entire cycle. Unlike men, who function on a 24-hour cycle, women experience a unique 28-day cycle that influences their mood, energy, and well-being. Enjoy Lively with your partner using the "Partner Syncing" feature. Share cycle phases and moods in a private setting to deepen your connection. This unique app experience keeps you in tune with each other’s needs, enhancing understanding and closeness. Your menstrual cycle has four phases, and we've got your back through them all: MENSTRUAL: Time to shed the uterine lining and start …
App details
What you can learn from Lively - Period Tracker, Cycle
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Lively - Period Tracker, Cycle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lively - Period Tracker, Cycle runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #444434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC9C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.