Sampled from 3 of Abantu Coffee's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#F47C24 accent
#FFFFFF text
Abantu Coffee is the ultimate coffee lover's app! With this app, you can earn loyalty points and redeem rewards every time you visit one of our participating Abantu Coffee shops. Imagine sipping on your favourite latte while earning points to put towards your next one or, surprise and delight a friend by sending them a complimentary coffee using your points, usable at any Abantu Coffee Shop.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Abantu Coffee's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Abantu Coffee runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F47C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.