Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Butter: the IRL app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECE4 bg
#DDCFC8
#F45454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Butter is where plans happen with people who actually show up. Your friends are busy, flaky or just not into hot yoga at 7am on a Tuesday. We get it. Butter connects you with people nearby who are already planning the things you want to do - from supper clubs to morning hikes to that niche film screening nobody in your group chat cares about. How it works: Discover: Explore clubs, plans and ideas happening around you. Think of it as a feed for your social life - curated by real people. Join: Something catch your eye? Request a place, or save it for when the mood strikes. Host: Have a thing? Post it and make it happen. The right people will come to you. Chat: Get to know everyone before you show up; no walking in cold. Why we’re different: You stop waiting on your group chat. No more ‘who’s in?’ followed by silence. On Butter, people are already interested - that’s why they’re here. I…
App details
What you can learn from Butter: the IRL app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Butter: the IRL app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Butter: the IRL app runs a light set with one background colour (#FCECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F45454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.