SAVE TIME. Simply generate a barcode before boarding the train and Tap and Pay will do the rest. BEST VALUE TRAIN TICKETS, EVERY TIME. Tap and Pay automatically finds the best price for your journeys, from Singles to Day Returns, across Peak, Off-Peak, and Super Off-Peak. WEEKLY CAPPING. If you’ve made the same journey multiple times within a week, the total will be capped at the weekly season ticket price. FUNCTIONALITY: • Use the app to generate a barcode before boarding the train. • The barcode will allow you to pass through ticket gates at stations. • A member of our onboard team will scan the barcode as your ticket. • When your journey is completed, Tap and Pay will automatically calculate the best value fare and deduct it from your account.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ScotRail Tap and Pay's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
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