Screenshot style breakdown
Sampled from 3 of Jurkjes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#744444 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welkom in de app van Jurkjes, de webshop die barst van jurkjes voor elke gelegenheid! Wekelijks wordt ons assortiment aangevuld, waarbij ieder item met zorg is uitgezocht door onze stylistes op basis van de laatste kleding trends. Kan jij ook niet langer wachten met shoppen? Bekijk dan snel ons ruime aanbod, die uit veel meer bestaat dan alleen dames jurken. Bekijk daarom snel onze populairste categorieën: truien, tops, rokjes, schoenen én accessoires. In de app van Jurkjes shop je het grootste aanbod aan dames jurkjes voor elke gelegenheid én ieder moment van het jaar! Onze jurkjes lopen uiteen van korte tot lange jurkjes en strakke tot a-lijn jurkjes. Comfy en casual jurkjes of een jurk voor naar een zakelijk evenement of feest? Kies bij ons het jurkje die perfect bij jou past! Om de zoektocht naar jouw perfecte jurkje te vergemakkelijken en te versnellen kun je zoeken onder onze sti…
App details
What you can learn from Jurkjes
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Jurkjes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Jurkjes runs a light set where the background shifts from screenshot to screenshot (first shot #ECECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #744444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.