Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Hey.Café's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4F4 bg
#CFC8D6
#7C74DC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Hey.Café is a new social network designed to be easy to use. When you join you can create new conversations and join communities that we call cafés based on your interests, and it's free to use. - Communities Relax and join local groups that we call cafés. We have groups for developers, photographers and just about everything else. Maybe even you will create a new café to share content with others who share the same interests. - No ads We want everyone to feel safe and in control of your data, and that is why everything has been built from the ground up. The service contains no ads at all. Your data is your data and we don't want it, and we don't sell it. - Social networking for everyone Hey.Café is a safe space with rules against spam, abuse, and hate against race or sexual identity.
App details
What you can learn from Hey.Café
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Hey.Café's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hey.Café runs a light set with one background colour (#ECE4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C74DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.