Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of On: Shop Shoes & Apparel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACB4AC bg
#979E97
#34646C accent
#111111 text
Screenshots
Icon palette
About this app
Get the inside track with a personalized, speedy shopping experience – only with the On app. On. Anytime. Anywhere. Shop shoes, apparel, and accessories wherever you are. Unlock exclusive gear Enjoy access to members-only gear and special promotions. Early access With your account, you’ll get notified first about fresh colors, new launches, all the latest styles and enjoy early access. Personalize your shopping Receive recommendations based on what you love and save your favorite gear for later. Fast checkout. Easy tracking. With your preferences securely stored, checkout is a breeze. Plus, manage and track your orders all in one place. Download the all-new On app today.
App details
What you can learn from On: Shop Shoes & Apparel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are On: Shop Shoes & Apparel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: On: Shop Shoes & Apparel runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ACB4AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #34646C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.