Sampled from 6 of Phoenix Pass's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCE4EC bg
#C1C8CF
#FCAC24 accent
#111111 text
Phoenix Pass — сервисы для комфортных путешествий Phoenix Pass — приложение для путешественников, которые ценят удобство, время и прозрачные условия. В одном приложении собраны сервисы, помогающие сделать поездки и перелёты комфортнее — без лишних шагов и ожиданий. Возможности Phoenix Pass Бизнес-залы аэропортов и вокзалов • Доступ в бизнес-залы аэропортов и железнодорожных вокзалов. • Комфортное ожидание рейса или поезда. • Wi-Fi, напитки и спокойная обстановка. • Широкая география точек по всему миру. Fast Track •Быстрое прохождение контрольных процедур в аэропортах. •Экономия времени в периоды высокой загрузки. •Доступно в ряде международных аэропортов. VIP-сервисы • Персональное сопровождение в аэропорту. • Помощь с багажом и навигацией. • Индивидуальный подход и повышенный уровень сервиса. Почему Phoenix Pass • Оплата услуг онлайн банковской картой. • Все сервисы — в одно…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Phoenix Pass's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Phoenix Pass runs a light set with one background colour (#DCE4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.