Screenshot style breakdown
Sampled from 5 of あだちPAY's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCB4D4 bg
#C19EBA
#CC2C8C accent
#111111 text
Screenshots
Icon palette
About this app
「あだちPAY」アプリはスマホひとつで簡単にデジタル商品券の申込・購入・利用ができるアプリです。 ＜申込・抽選＞ アプリ内で商品券を選択し、購入希望金額を選び申込するだけで手続き完了です。抽選結果もアプリ内で確認いただけます。 ＜購入・受取＞ 商品券の購入はクレジットカード・コンビニで、24時間いつでも手続きできます。購入した商品券は、プレミアム分を加算した金額にてアプリ内にチャージされます。 ＜利用＞ 利用もアプリで！商品券を選び、店頭の二次元コードを読み込み、支払金額を入力することで利用いただけます。 ＜注意事項＞ 本アプリにおける商品券の抽選は、足立区商店街振興組合連合会が独自に行うものであり、Apple Inc.及びApple Japan Inc.とは全く関係ありません。
App details
What you can learn from あだちPAY
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are あだちPAY's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: あだちPAY runs a light set with one background colour (#DCB4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC2C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.