Screenshot style breakdown
Sampled from 6 of ЦУМ Аутлет's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECEC bg
#DDCFCF
#AC242C accent
#111111 text
Screenshots
Icon palette
About this app
ЦУМ Outlet — аутлет крупнейшего европейского department store — теперь в мобильном приложении, чтобы вы могли покупать брендовые вещи по выгодным ценам. ШИРОКИЙ АССОРТИМЕНТ У нас представлены одежда, обувь, аксессуары, ювелирные украшения, подарки и предметы интерьера Dolce & Gabbana, Brunello Cucinelli, Gucci, Prada, Saint Laurent и еще более 200 люксовых брендов. НОВЫЕ ПОСТУПЛЕНИЯ Мы постоянно обновляем ассортимент и проводим акции и сезонные распродажи. ВЫГОДНЫЕ ЦЕНЫ Скидки до 50% в ЦУМ Outlet делают шопинг выгодным. А программа лояльности позволяет накапливать бонусами от 5 до 10% с каждой покупки и оплачивать ими до 100% стоимости последующих заказов. БЕЗУПРЕЧНЫЙ СЕРВИС ЦУМ Outlet — это быстрая доставка, возможность примерки и удобная процедура возврата. Скачайте мобильное приложение ЦУМ Outlet и покупайте товары мировых брендов онлайн!
App details
What you can learn from ЦУМ Аутлет
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are ЦУМ Аутлет's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ЦУМ Аутлет runs a light set with one background colour (#FCECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.