Sampled from 6 of GongCha Eastern Canada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C42434 accent
#111111 text
The Gong cha app lets you earn and collect rewards points and get exclusive access to offer and promotions. You can now place mobile orders, pay with the app and experience the rewards that comes with being a Gong cha rewards member all at your fingertips. All you need to do is sign up and you’re ready to go. Add a payment card and you’re ready to make purchases at Gong cha. What are you waiting for?
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are GongCha Eastern Canada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GongCha Eastern Canada runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C42434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.