Sampled from 3 of Unes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C45C14 accent
#111111 text
Con l’app Unes hai accesso a un mondo 100% digitale ricco di vantaggi per la tua spesa, ma non solo! Dalle app U2 Spesa online e il Viaggiator Goloso® nasce la nuova app Unes con infiniti vantaggi per te: presenta ad ogni spesa la tua app Unes in cassa per ottenere il massimo del risparmio con la stessa qualità di sempre! Con un solo click vivi a pieno tutto il mondo Unes: rimani aggiornato sulle ultime novità; fai la tua spesa online in modo facile e veloce sull’app Unes approfittando del servizio di ritiro spesa; scopri tutti i prodotti de il Viaggiator Goloso ®; consulta le offerte dei nostri volantini; usufruisci degli sconti speciali riservati ai possessori dell’app Unes; partecipa ai concorsi esclusivi e tantissimo altro. Sconti speciali Approfitta sempre di promozioni, offerte e sconti riservati a tutti i possessori dell’app Unes, nei supermercati Unes, U2, il Viaggiator Goloso…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Unes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Unes runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C45C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.