Sampled from 4 of MyWatch+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#84ACFC accent
#111111 text
MyWatch+ APP是一款配合智能手环设备的软件,该APP是通过蓝牙和手环建立连接通讯,能检测和评估用户的运动数据、睡眠质量、心率和血压等信息,帮助使用者更好,更方便的了解和调整自身的生活作息状况。 注意事项: 1,运动功能会使用GPS定位,在后台持续运行GPS功能可能会大幅消耗电池电量
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are MyWatch+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyWatch+ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84ACFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.