Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Vans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C14 bg
#2E2E34
#AC7C64 accent
#FFFFFF text
Screenshots
Icon palette
About this app
A Vans, a marca original de esportes de ação e ícone global de expressão criativa desde 1966, orgulhosamente apresenta o seu exclusivo aplicativo oficial no Brasil. No app da Vans você receberá em primeira mão os lançamentos, novidades, conteúdos exclusivos e promoções onde você estiver com o seu celular. Isso é OFF THE WALL! Aqui você também poderá comprar toda linha de calçados, roupas e acessórios com muito mais praticidade e segurança. Descubra o mundo Vans no aplicativo oficial do Brasil! Baixe o app e garanta produtos exclusivos! Faça as suas compras online pelo app da Vans. Fique por dentro dos mais novos lançamentos, além das nossas cinco silhuetas icônicas em um só lugar. Encontre o Authentic, Era, Old Skool, Slip-On e Sk8-Hi de forma rápida e prática e entre para família Vans. Encontre os modelos de tênis Vans, como o Ultrarange, que carregam toda a herança original da Va…
App details
What you can learn from Vans
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Vans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vans runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C0C14) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC7C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.