Sampled from 4 of Universal PDF's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#9CE4FC accent
#111111 text
Scan with Ease Turn your iPhone into a powerful scanner. Capture clear images of paper documents. Our advanced technology helps reduce the impact of angled shots and low - light conditions, providing you with legible scans. Merge Function Effortlessly combine multiple images into a single PDF file. Whether it's photos of important notes or scanned receipts, merge them into one organized document for easy storage and sharing. Split PDFs Need to separate pages from a PDF? Universal PDF allows you to split a single PDF file into multiple pages. Perfect for when you only need specific sections of a larger document. Compress PDF Files Reduce the file size of your PDFs without sacrificing too much on quality. This is great for saving storage space on your device or making it easier to send large PDF files via email. Convert Images to PDF Quickly convert your images into the PDF format. It's a…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Universal PDF's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Universal PDF runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CE4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.