Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Kuli Kuli: Travel Translator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCBC4C bg
#DDA542
#4C340C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Kuli Kuli is the context-aware voice, text, and camera translator built for real-world travel. Have natural, two-way conversations, enter text, or use your camera to understand menus, signs, products, receipts, handwritten notes, cultural sites, and more. Go beyond a literal translation. Kuli Kuli adds useful context—dish references, potential allergens, product ingredients, usage details, and cultural explanations—so you can decide what to say, order, buy, or explore. KEY FEATURES • Two-Way Voice Conversations — Speak naturally and keep conversations moving when ordering food, shopping, asking for directions, or connecting with locals. • Text Translation — Enter text for a quick translation whenever you need to understand something or find the right words to reply. • Context-Aware Camera Translation — Take a photo or choose one from your library to translate printed or handwritten…
App details
What you can learn from Kuli Kuli: Travel Translator
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Kuli Kuli: Travel Translator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kuli Kuli: Travel Translator runs a light set where the background shifts from screenshot to screenshot (first shot #FCBC4C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C340C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.