Sampled from 6 of TAN Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C2C bg
#494949
#BC745C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 11.7 words on average (longest 15), 67% speak to "you".
Discover a world of VIP dining, drinks, and nightlife with TAN Reward, your ultimate foodie and lifestyle companion! Experience the best in South Jakarta's culinary scene with exclusive promotions, easy online reservations, and access to a range of benefits. Join now to unlock endless rewards, track your points, and redeem them for exciting experiences. Get the TAN Reward app today and elevate your dining and nightlife adventures like never before! With TAN Reward, you’ll be able to: - Experience a unique culinary journey across Tan Group restaurants - Make online reservations with ease - Access your membership details in the palm of your hand - Catch up with what’s on, discover exclusive offers and privileges - Keep track of your TAN Reward points and status - Get more points, rewards, e-vouchers and store them all in one place - Redeem your points for exciting items and experiences
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are TAN Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TAN Rewards runs a dark set where the background shifts from screenshot to screenshot (first shot #2C2C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC745C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.