Sampled from 6 of 惊喜红包-赚钱返利's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC9C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
惊喜红包!无限惊喜! 【惊喜红包】一打开就有红包,每天红包赚不停 【购物返利】 惊喜红包可以获得购物优惠券和购物返利! 【外卖红包】 每天可以领取外卖大额红包! 【每日抽奖】 每天抢18个红包送一个抽奖机会! 更多惊喜,全在惊喜红包!快来下载吧~
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are 惊喜红包-赚钱返利's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 惊喜红包-赚钱返利 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC9C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.