Sampled from 6 of BBQ 치킨's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E41C34 bg
#E73B50
#FCF464 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 15.4 words on average (longest 21).
맛도. 건강도 대한민국 no.1 BBQ 앱이 새롭게 오픈했습니다. 지금 바로~ BBQ 앱도 받고 다양한 혜택도 가져가세요. 알짜배기 꿀팁이 숨어있어요. 비비큐 App으로 주문하는 당신, 핵인싸. 언제 어디서든 BBQ를 쉽고, 빠르게 만나요 전국 1800개의 매장에서 따끈따끈한 BBQ 치킨을 받아보세요! 주요기능 편리한 주문, 간편한 결제 BBQ이 모든 메뉴를 한 눈에 보고, 결제까지 한번에 배달 뿐만 아니라 픽업 주문도 가능해요. BBQ 패밀리 브랜드까지 만나볼 수 있어요. 닭익는 마을, 우쿠야 등 다양한 BBQ 패밀리 브랜드를 방문해 보세요. BBQ 치킨을 더 알차게 즐기는 방법 멤버십으로 구매 금액의 2% 포인트 적립 멤버십 전용 쿠폰 및 이벤트 진행 고객센터 : 1588-9282
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are BBQ 치킨's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BBQ 치킨 runs a dark set with one background colour (#E41C34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCF464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.