Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Liva Oman's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC6C04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
At Liva Insurance, we are excited to introduce our cutting-edge mobile app that puts the power of insurance management right at your fingertips. With our user-friendly and feature-packed app, we've revolutionized the way you interact with your insurance policies, making it easier than ever to stay protected and in control. • Individual (Retail) Users If you are a Retail user, sign up using your mobile number or email ID and select a password. Enter the OTP sent to you to complete the registration process. • Corporate Users If you are a corporate user with a group health insurance sponsored by your company, sign in using the email ID and password sent to you via email. Once logged in, you can change your password in the settings from the top left menu. On the Home Screen, click on the ‘My Health’ icon to access your medical insurance policy. There are 3 options available for each memb…
App details
What you can learn from Liva Oman
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Liva Oman's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Liva Oman runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.