Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Selmo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C5CF4 bg
#3B72F5
#FC3454 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Discover a new era of shopping with Selmo – your access to exclusive boutiques and real-time shopping. Live Shopping Engage with your favorite boutiques through live streams. Watch, interact, and instantly purchase products during the streams, enjoying a dynamic shopping experience. Personalized Notifications Receive instant updates about upcoming live streams and new products from the boutiques you follow. Stay up-to-date with notifications tailored to your preferences. Real-Time Order Tracking Monitor your orders at every stage – from confirmation to delivery – ensuring transparency and peace of mind. Seamless Login with Phone Number Quickly and securely access your account by logging in with your phone number, simplifying your shopping process. Join the Selmo community today and transform your shopping experience. Download the app now to discover a world where shopping is intera…
App details
What you can learn from Selmo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Selmo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Selmo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C5CF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC3454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.