Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Princess Cruises's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3474DC bg
#5087E0
#041C4C accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Princess Cruises app is your vacation guide and key to planning and unlocking experiences onboard. Before you arrive, use this app to: - Save time at the port by checking in and providing required travel documentation through our guided OceanReady® steps - Make dining reservations at our main dining rooms and specialty restaurants - Ensure you're getting the most out of your vacation by purchasing a Princess Plus® or Princess Premier® Package - Book shore excursions for each port day of your cruise - Learn about onboard activities, events, and view detailed deck plans - Book a treatment or salon service at the Lotus Spa Once onboard, connect to our ship's MedallionNet wifi so you can: - Order food, beverages, amenities and more - anytime, anywhere via OceanNow® service (one-time fee applies, complimentary with Plus and Premier Package) - Complete required Safety Essentials step…
App details
What you can learn from Princess Cruises
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Princess Cruises's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Princess Cruises runs a dark set where the background shifts from screenshot to screenshot (first shot #3474DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #041C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.