Sampled from 3 of Millebook Paziente's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#44A4DC accent
#111111 text
Millebook è l’app gratuita che ti permette di gestire, all’interno di un unico spazio sicuro, il rapporto con il tuo Medico di Medicina Generale. In base alle autorizzazioni concesse dal tuo medico potrai: · Richiedere prescrizioni di farmaci · Inviare e ricevere messaggi · Prenotare online le visite · Condividere documenti in modo sicuro · Inserire le misurazioni dei parametri vitali eseguite in autonomia · Rilevare automaticamente misurazioni e parametri vitali tramite dispositivi compatibili (funzionalità disponibile a breve) L’utilizzo dell’applicazione è consentito esclusivamente ai pazienti che sono stati precedentemente abilitati dal proprio medico di Medicina Generale e che hanno completato l’iter di attivazione seguendo le istruzioni ricevute nella mail di primo accesso.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Millebook Paziente's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Millebook Paziente runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44A4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.