Screenshot style breakdown
Sampled from 6 of TechWear's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#A47CE4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
TechWear App works with our products to provide you with the best set of information, the app transfers your health information from your watch to your phone The built-in pedometer tracks your steps, distance and calories burned. Built-in sleep monitor tracks your sleep quality. Our smartwatch also notifies you when you receive an incoming call or message. App integrates Apple Health.
App details
What you can learn from TechWear
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are TechWear's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TechWear runs a light set where the background shifts from screenshot to screenshot (first shot #ECF4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A47CE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.