Screenshot style breakdown
Sampled from 3 of Fery Rides's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC74BC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
To solve this most fundamental problem of women's safety in the ride-hailing industry today, we bring to you Fery Rides, India’s most trusted, safe, and zero-anxiety mobility solution for women, by women. We are solving the pain point of women travelers. - Lack of a safe, trusted ride solution for women: Women want to avoid inconvenient and overcrowded public transports - Lack of an affordable solution for short-distance daily commutes A high degree of anxiety in booking and taking cabs alone. - Travelling is an exciting and enriching experience, but it can also be daunting, especially for women. Safety is a top concern for female travellers. Daily commuting is a routine activity that involves travelling to and from work or other regular activities. It is an essential part of many women's lives and can have a significant impact on their daily routines and overall well-being.
App details
What you can learn from Fery Rides
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Fery Rides's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fery Rides runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC74BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.