Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#744434 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Conheça o App NV e aproveite! Sinônimo de sofisticação e atemporalidade, a marca NV foi criada pela influenciadora Nati Vozza com o objetivo de reforçar sua criatividade inovadora. Pensando em não só renovar, como também elevar a experiência do cliente, o aplicativo da NV se apresenta como uma plataforma completa de conexão ao seu DNA. Além de benefícios exclusivos para usuários, ao baixar o APP, você pode navegar mais detalhadamente em cada uma de nossas categorias mais desejadas: calças, blusas, vestidos e muito mais! O ambiente online é pensado na experiência de compra de modo que a cliente experimente uma imersão do universo NV, onde ela se sinta à vontade para selecionar as peças que sempre fizeram parte de sua wishlist pessoal: sejam as de alfaiataria, couro ou até mesmo aquele jeans que faz parte do look de todo dia. Baixe o APP e garanta 15% OFF na sua primeira compra com o …
App details
What you can learn from NV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are NV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NV runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #744434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.