Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of South African Airways's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#648CCC bg
#799CD3
#04B4CC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Connecting Africa, One Flight at a Time with SAA! As South Africa's premier national flag carrier, we are committed to connecting the world to Africa and bringing the warmth and hospitality of our culture to every journey. Whether it's for business, leisure, or a harmonious blend of both, our new app is your ultimate travel companion. With convenient features right at your fingertips, your travel experience is set to reach new heights. Discover the latest updates: Book Flights: Easily search and book your flights, whether it's a one-way, round-trip or multi-city journey. • Manage Booking: View or modify your upcoming flights effortlessly. • Digital Boarding Passes: Enjoy a seamless journey with the convenience of digital boarding passes. • Check-In: Seamlessly check-in for your flights directly from the app. • Instant Notifications: Stay informed with real-time flight updates. • S…
App details
What you can learn from South African Airways
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are South African Airways's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: South African Airways runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #648CCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04B4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.