Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of easyInvoice - Invoice maker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C34FC bg
#2E50FC
#4484E4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Create professional invoices and estimates in minutes — right from your iPhone or iPad. easyInvoice helps freelancers, contractors, consultants, and small businesses build branded PDF invoices, turn estimates into invoices, send payment reminders, and track paid, unpaid, and overdue documents. • Create invoices and estimates step by step • Choose from 25 PDF styles and 22 color themes • Save clients, items, taxes, discounts, and currencies • Convert an estimate into an invoice • Email, share, print, or export professional PDFs • Track paid, unpaid, and overdue documents • Generate documents in 50+ languages Privacy Policy: https://standardiosapps.blogspot.com/2023/12/privacy-policy.html EULA & Terms of Use: https://standardiosapps.blogspot.com/2023/12/terms-of-use.html
App details
What you can learn from easyInvoice - Invoice maker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are easyInvoice - Invoice maker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: easyInvoice - Invoice maker runs a dark set where the background shifts from screenshot to screenshot (first shot #0C34FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4484E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.