Screenshot style breakdown
Sampled from 4 of MuscleFood's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1CACAC bg
#189797
#84F4FC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Musclefood is finally in your pocket. SHOP MUSCLEFOOD ANYTIME Browse our full range of high protein meals, lean meats, snacks and deals wherever you are. EXCLUSIVE APP ACCESS Be first to know about new launches, limited time offers and app only discounts with exclusive early access and push notifications. FASTER, EASIER CHECKOUT Tap, swipe and checkout in seconds with a smoother, faster shopping experience. MANAGE YOUR ACCOUNT IN-APP Track orders, manage your subscription, update your account and keep everything in one place. BUILD YOUR OWN HAMPER Create your perfect hamper with your favourite Musclefood products directly in the app. DOWNLOAD THE NEW MUSCLEFOOD APP TODAY Healthy eating, exclusive deals and your favourite products - now easier than ever.
App details
What you can learn from MuscleFood
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are MuscleFood's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MuscleFood runs a light set with one background colour (#1CACAC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84F4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.